Helping Leaders Find Their True Purpose.

Jess Woodsford Coaching
About the Client

Jess is a seasoned coach who helps unfulfilled leaders find their true purpose through her unique, multi-disciplinary approach. Drawing from her own career transition journey, she guides clients in capitalising on their strengths and expanding their potential via a combination of practical and self-reflective techniques. This project developed a strong brand positioning Jess as the authentic guide for leaders seeking more impact and fulfilment in their lives.

Deliberables
  • Brand Strategy
  • Logo Design
  • Visual Identity
  • Website Design
  • Proposal Deck
  • Social media tempaltes
reduced logo
logotype
icon from the logo

We recognised Jess's aspiration to incorporate a homage to nature stemming from the "woods" component of her name. We addressed this by proposing a solution comprising an icon composed of her name initials, 'J' and 'W', alongside an upward-pointing arrow symbolising the trajectory of progress post-engagement with her coaching services.

stylescapes and logo sketches
icon symbolism
logo variations
business card
Business cards
proposal design cover
presentation mockup
website comparison before and after
website hero mockup
mobile phone
mobile website
website mockup
instagram post design
instagram post design
instagram post design
instagram post design
social media mockup
social media mockup
brand styleguides
"...my message is also much clearer which means I am communicating better with my audience."
Jess Woodsford

Thinking about
a new project?

Use this form to let me know where you need help with.
I’d love to hear from you!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Have ANY questions? send me an email and I’ll get back to you in less than a (working ;) day

juan(at)carlzondesign.co