I had the honour of collaborating with Adam LT to create his newest brand identity. He is a certified certified heroic performance coach and mental fitness trainer dedicated to empowering clients on their journeys of personal growth and transformation. The visual system we developed blends wisdom, spirituality, and a modern aesthetic, inviting Adam's target audience to explore the liminal spaces within themselves and unlock their full potential.
Through our in-depth conversations, I gained a deep understanding of Adam's brand. I learned that he is a deeply spiritual individual, embracing a positive and expansive outlook on life. As an existential & lifestyle coach, Adam is passionate about personal development, growth, and the workings of the mind, body, and soul.
Our creative strategy centered on establishing Adam as a trusted guide on the heroic journey towards eudaimonia (human flourishing) and antifragility. The brand identity needed to convey a sense of hope, empowerment, zest, and zeal, while fostering a higher connection and philosophical environment for Adam's clients. Key messaging revolved around Adam's ability to model and empower heroic journeys, accelerating ascension awareness.
The logo is formed by a series of dots that represent the spaces between stimulus and response, as well as the liminal space between now and where we are going. The connecting line symbolises the work Adam helps his clients with, guiding them through these transitional spaces. The monospace typeface conveys a sense of structure and organisation, contrasting with the organic, hand-drawn elements that evoke the subconscious and the liminal.
The emerald green and harvest gold tones are grounded in the natural world, while the higher realms of purple (the colour of the third eye) bridge the gap between the physical and the spiritual, reflecting Adam's holistic approach. A small amount of harvest gold is used sparingly as a highlight.
The brand identity system seamlessly translates across various touch-points, including a modern and mobile-friendly website design and a lead magnet brochure that highlights Adam's unique approach to coaching.
The brand identity for Adam positions him as a trusted guide on the heroic journey towards personal growth and transformation. By blending wisdom, spirituality, and a modern aesthetic, the visual system reflects Adam's core values of empowerment, transformation, and higher connection. This brand transformation will undoubtedly resonate with Adam's target audience, opening new doors for him to share his gifts and contribute to the expansion of mental and spiritual well-being in the world.
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