Everyman brand archetype Tips

Here are some easy and practical ways you make sure you are embedding the Everyman archetype into your brand. Pick one of these and try to implement it in the coming weeks.

1. Promote Accessibility and Relatability

Strategy: Showcase your brand's commitment to being relatable, down-to-earth, and accessible to everyone.

Tactics:

• Craft a mission statement that emphasizes inclusivity and relatability.
• Use simple and straightforward language in your messaging to connect with a broad audience.
• Share stories of how your brand is part of everyday life and resonates with common experiences.

2. Develop a Friendly and Humble Brand Personality

Strategy: Create a brand voice and personality that is friendly, humble, and approachable.

Tactics:

• Use conversational and inclusive language in your communications. Avoid pretentious or overly complex tones.
• Highlight the practical benefits and everyday uses of your products or services.
• Use imagery and design elements that evoke a sense of familiarity and comfort.

3. Build a Community of Common Interests

Strategy: Foster a community that values common interests and shared experiences.

Tactics:

• Create and engage in forums, social media groups, and events where people connect over shared hobbies and interests.
• Encourage user-generated content that shares everyday stories and experiences involving your brand.
• Partner with influencers and organizations that focus on community and inclusivity.

4. Offer Practical and Reliable Products

Strategy: Provide products and services that are practical, reliable, and meet everyday needs.

Tactics:

• Develop products that solve common problems and make daily life easier.
• Publicize customer testimonials and reviews that highlight the practical benefits of your offerings.
• Offer consistent and reliable customer service to ensure trust and satisfaction.

5. Maintain Authenticity and Consistency

Strategy: Ensure that every aspect of your brand consistently reflects the Everyman archetype.

Tactics:

• Audit your brand touchpoints (website, packaging, social media, customer service) to ensure they all convey your approachable ethos.
• Train employees to understand and embody the brand’s humble spirit in their interactions with customers.
• Regularly review and update your brand guidelines to maintain alignment with the Everyman archetype.